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Data, Analytics & Technology in Financial Marketing

May 23,. 2017 quoted in the Financial Brand article   “Data, Analytics & Technology in Financial Marketing”   By Michele Yurcich, Channel Product Marketing Leader at D+H https://thefinancialbrand.com/65396/banking-data-analytics-marketing-technology/    Business …

Taking the Lead on Bank Analytics

May 18, 2017.  Quoted in D+H White Paper.   Data is where all marketing efforts should begin, not end, Frank Koechlein, Managing Director, Velocity Marketing Analytics, noted.  “BA/BI is a critical …

What Is Your Bank’s Big Data IQ?

March 30, 2017, in the Financial Brand I https://thefinancialbrand.com/64396/big-data-banking-maturity-model/ Many banks and credit unions feel pretty confident that they are effectively using analytics to drive their business. But the truth is, …